Potatoes are a starchy tuber and a ubiquitous part of the world’s food crop. Whether your customers prefer a ‘fluffy’ Maris Piper or King Edward; a ‘firm-to-the-bite’ Charlotte; or a smooth tasting Desiree – a variety exists to please every consumer. Is there a more versatile vegetable? The potato adds starch, fibre, carbohydrates and its own blend of tastes and textures to every menu.

Furthermore, consumption of white potatoes is linked with positive increases in potassium (a shortfall vitamin) which is a key nutrient in helping to control blood pressure.